Editing style / Types
Most short videos use one of eight styles: fast talking head, soft talking head, explainer, name drop, product pop-up, UGC ad, podcast clip and call clip. Longer videos lean on documentary, cinematic story, editorial explainer or a plain clean cut. Each is a different mix of the five parts: pace, captions, graphics, sound and colour.
Often called Hormozi-style captions.
You on camera, white words on your chest, the key word in gold and points that land numbered.
Soft pill captions and cream cards. Friendly and clear.
A real picture of everything you name, a new one every second, cut clean around you.
The people and brands you name step onto white with their real faces, names and logos.
What you show pops up beside you with a click. For products, unboxing and reviews.
Your own product screens and the offer as a big number. Made to sell.
Conversations where the picture follows who is talking.
Zoom and Meet calls cut vertical. Whoever talks fills the frame, big captions, their name.
A cinematic interview in chapters, with calm scenes of what you name.
Your story cut to a picture of every line. Film clips, money, typed words and handwriting.
Red serif emphasis, animated phrases and story pictures on a clean white page.
Pauses and mistakes cut out. No captions. Nothing added.